Tuesday, 22 May 2007

We do what?

REPETITIVE EXPOSURE TO A SINGLE OPINION CAN HAVE ALMOST AS MUCH INFLUENCE AS EXPOSURE TO SHARED OPINIONS FROM SEVERAL PEOPLE - from here.

Study examines people's tendency to conclude that a familiar opinion is the same as a popular opinion.

Whether people are making financial decisions in the stock market or worrying about terrorism, they are likely to be influenced by what others think. And, according to a new study in this month's Journal of Personality and Social Psychology, published by the American Psychological Association (APA), repeated exposure to one person's viewpoint can have almost as much influence as exposure to shared opinions from multiple people. This finding shows that hearing an opinion multiple times increases the recipient's sense of familiarity and in some cases gives a listener a false sense that an opinion is more widespread then it actually is.

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